Creative production often involves repetitive manual work that consumes time, increases costs and limits how much a team can produce. One UnaGo customer has now automated nearly 70% of an existing creative production stream.
Outcome at a glance: Nearly 70% of the process automated, saving close to $3,000 every month.
"We've optimised one of our current creative production streams, automating nearly 70% of the process and saving close to $3K USD a month."
Problem statement
Creative production involves numerous repetitive steps. When completed manually, these tasks slow production and prevent skilled team members from focusing on higher-value creative work.
The customer needed to improve an existing production stream, reduce manual effort and lower the cost of producing creative content.
Ideal solution needed
The customer needed a workflow that could automate repetitive production tasks while fitting into its existing processes.
The solution needed to:
- Reduce manual work. Automate repetitive stages of creative production.
- Lower production costs. Deliver a clear and measurable financial saving.
- Increase capacity. Help the team produce more without proportionally increasing resources.
- Maintain control. Keep people involved wherever review, judgement or approval was required.
- Fit existing processes. Improve the current production stream without forcing the team to rebuild it from scratch.
How the customer used UnaGo
UnaGo was used to optimise and automate the customer's existing creative production stream.
Rather than treating the process as a single task, the workflow was divided into stages. UnaGo handled the repetitive work while the customer retained oversight of the overall output.
This allowed the business to benefit from automation without losing the control and consistency required in creative production.
Final result evaluation
Measured outcome
The customer has automated nearly 70% of the creative production process and is saving close to $3,000 every month.
The result reflects a broader trend we are seeing. Businesses are asking UnaGo to support practical use cases including:
- Customer service chatbots that escalate to people when needed
- Email automation
- Meta advertising
- Competitor research
- Improving Shopify product listings
The common requirement is not AI for its own sake. Customers want controlled automation that saves time and money while delivering measurable business outcomes.
AI automation should not add another tool to manage. It should produce measurable value from the work businesses already do.
Want to see what controlled automation could do for your team? Explore the UnaGo platform or get in touch.
Further reading: 5 AI workflows that save teams time and Building with UnaGo: how an AI engineer uses AI to build AI.